While you can do this using Semrush, you can also do it for free by opening an incognito window in any web browser and typing in your search. Below are SERPs for Chicago dog grooming and Chicago mobile dog grooming. I call this list my “how to get my business on top of Google search” questions.
Understanding search intent is crucial for creating content that truly meets the needs of your audience. It’s not just about what keywords people use but why they’re using them and what they hope to achieve. Remember to optimize title tags, meta descriptions, headers, and image alt text with targeted keywords. Improve page structure with descriptive URLs and optimize page content for readability and user engagement.
- Regularly audit your site to fix any technical issues that may arise.
- If you’re feeling adventurous, there are more advanced techniques to explore.
- E-E-AT gauges the qualification of content creators on Google.
- We should strive to work as authentic business owners, providing massive value to our audience.
If you have a local business, some unique factors come into play. An optimized Google Business Profile and good Google Review ratings can elevate your business in local search results. Shortly, we’ll explain how to pick keywords well and how to plan your content so you reach quality goals. It also helps to keep in mind some of Google’s ranking factors.
In other words, it’s easy to structure content and group products. This will ensure that the shopping journey is streamlined without hiccups and help get the right data to SERPs, both of which improve your rankings. If you’re BHS Links a business serving customers locally, you’ll want to appear on local “map pack” search results too.
Improve on #1
Maybe optimizing your website page to appear in SERP features is a good idea. To outperform your competitors and excel in your niche, you must surpass them. Achieving this requires a careful analysis of their strategies.
You input your domain, add up to 10 keywords, choose the search engine, and get a quick look at where your site stands. Google Analytics complements your SEO efforts by providing comprehensive data on user behavior. You can track metrics like bounce rate, session duration, and conversion rates to identify how traffic interacts with your site. This analysis helps you make data-driven adjustments to further improve your SEO strategy. With tools like Moz, you can track your rankings and analyze competitors’ performance, providing a well-rounded view of the landscape.
Improve Page Load Speed:
Then you’ll need to create content that is better than the web page currently in the #1 spot. To do this you’ll need to understand what Google considers to be high-quality content and you’ll need to satisfy search intent better than the top-ranking pages. But having lots of broken links can lead to diminished rankings. Also it creates a poor user experience because people can’t find what they’re looking for. This is not about “keyword stuffing” – an outdated SEO concept that involves putting lots of keywords repeatedly into your content. That makes your posts or pages hard for people to read and won’t help you rank well in search engines.
This is more tedious and requires a private browser with personalized results disabled. Several SaaS companies provide a robust suite of SEO tools, including a keyword tracker. With these tools, you can see where you rank in Google and how your performance changes. You can also easily track your competition to see where they are ranking. Knowing how to check your keyword rankings in Google is an important part of any SEO strategy.
On-page SEO is largely about using keywords (search terms you want to rank for) strategically. For example, Google sometimes displays an AI Overview at the top of search results. Focusing on keywords with a 0% to 29% (very easy to easy) PKD % can be an effective way to rank higher on Google Search. If you enter your domain into the tool, you’ll also get your Personal Keyword Difficulty (PKD %) score. Which represents how hard it’ll be for your domain, in particular, to rank highly.
Track Your Rankings
Establish a routine for checking keyword positions, such as weekly or monthly. This practice allows you to spot trends or shifts in performance, helping you adjust your strategies accordingly. Additionally, historical ranking data can reveal patterns that inform future keyword research and optimization efforts.