We found a very slight correlation between URL length and rankings. Specifically, short URLs tend to have a slight ranking advantage over longer URLs. In other words, heavy pages have the same chance to rank as light pages. For a more comprehensive view of SEO performance, connect your Google Search Console and Google Analytics accounts to Semrush’s Organic Traffic Insights tool. Improving your sitewide SEO SEO Anomaly can help multiple pages rank on Google’s first page. It takes all of your pages into consideration when ranking your site.
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No matter how much content you create to target those highly competitive keywords, you may never rank on the first page of Google. To avoid disappointment and make tangible progress, it’s wise to choose keywords that are easier to rank for, at least initially. You can use free keyword research tools like WordStream or Semrush to find relevant keywords to your industry, their search volumes, and their competitiveness. When targeting question-based keywords, it’s important to provide detailed and informative answers within your content.
Natural vs. Paid Results
In the following sections, you’ll learn how to target your chosen keywords effectively. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation.
Create a custom and enticing thumbnail to grab the searcher’s attention. It’s also worth noting that if you’ve scripted your video, it doesn’t take long to fix closed captions manually, so it’s well worth doing. Judging by Google’s research paper, the way suggested clips are chosen from a technical standpoint isn’t that straightforward. So instead of focusing on the technicalities, let’s focus on actionable steps to take that may you help win them. Both of these have the potential to send more views to your videos. A big traffic spike followed by a small amount of traffic for a long period is a sign of a topic with waning interest.
- The takeaway here is that if you want people to link to your site, you need to actively promote your content.
- You can use SEO audit tools such as Ahrefs, SEMrush, or Moz to check your Shopify SEO score.
- Google Maps SEO is all about taking your business from the sidelines and getting it front and center in these valuable local results.
- Using these tools helps you understand not just where you rank but also why, by offering suggestions to improve your rankings.
- SEO ranking is crucial for your website’s visibility and traffic.
Handling Ties in Rankings
The RANK function can’t return the rank of values in visible rows only. However, in Google Sheets, you can follow the approach below to exclude hidden rows when returning the rank of values in a dataset. Just pop this formula in the first cell of your rank column, and it will automatically fill down. This approach not only saves time but also reduces the risk of errors that can occur when manually dragging formulas across cells.
When looking for ideas in Content Explorer, it’s worth eyeballing the “Organic traffic” graph for the past six months to make sure that traffic is consistent over time. If you had a cooking channel, it might be worth creating a video on this topic. That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month. If a website writes on the topic of pets, an article about “cars” won’t do well (unless it’s related to pets, of course). The algorithm gets somewhere between 5 to 9 minor updates every day.
To do this, you must be mindful of what pages you’re linking to each time you create a new page or a new piece of content. To build out your niche expertise, you can use the hub and spoke method (also known as pillar page and cluster content). With this method, you create a hub/pillar page on a particular topic, usually a broad, high-volume keyword. This serves as the main resource for that topic, and your various H2s cover different child keywords within that topic.
To leverage our links for maximum power, it’s best to follow a few linking guidelines with every new page we create. Links are a powerful ranking signal, but remember, not all links are equal. Since we’re now linking our topically related pages together, we now want to make sure to optimize our linking strategy for maximum SEO impact.
You simply enter a keyword, and the tool will analyze what’s showing up in Google’s top results to provide recommendations for SEO-friendly content. Export keyword data from Google Search Console and landing page traffic (organic and total) from Google Analytics. Without a solid understanding of your baseline keyword performance, you won’t know how far you’ve come and how much you’ve improved. The first (and probably the most obvious) place to start is measuring your rankings. In Google’s unending quest to provide better results to searchers’ queries, its algorithm is updated thousands of times every year.