Upon conducting your SEO audit, you’ll want to analyze your competitors to determine how you stack up against them. You’ll want to check your index status report in the Google Search Console. In this feature, you will see the number of pages that Google has crawled on your domain. If you notice that the number of pages isn’t increasing, there a good chance that some of your pages aren’t getting indexed. When Google crawls through your site, it “reads” your content and indexes your pages. Indexing is crucial to your page appearing in the search results.
For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content. With a technical site audit, you can check how easily search engines can access, crawl, and index your pages. So basically SEO audits help you assess your website’s ability to appear in search engine results pages. It ultimately shows you how well your site is optimized for search engines like Google and whether there are any issues with your site. Finally, a website audit finds issues that are hurting your SEO and conversions such as broken links, hidden content, and long page load speed times.
Optimize pages for speed
- Spyfu has features for SEO, PPC advertising, and more, but we mainly use it as a competitive analysis tool in our SEO audit services.
- But performing a site crawl is a quick way to assess lots of aspects at once.
- Indexing is the process by which search engines store webpages into their database to be retrieved when users perform searches.
- GrowthBar’s intelligent algorithms weight different factors in the SERP and deliver a delightful dashboard and roadmap for improving your blog post.
He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below.
Duplicate/common content
This combination allows search engines to sift through massive amounts of information and bring the most relevant results to your fingertips in seconds. When you conduct an SEO audit, you receive a list of action items you can fix on your site. It’s a great way to help you improve your site’s performance and drive better results for your campaign.
Meta descriptions provide a concise overview of the content on a web page and can influence click-through rates (CTR) by giving search engines and users more context about your content. Title tags are an essential component of on-page SEO, as they help search engines understand the content of a page and how it is relevant to a user’s search query. Few things are more frustrating to your users than landing on a 404 Error page. This is why it’s crucial to look out for such errors during an SEO audit and fix the broken links that caused them.
Our experienced digital marketing team can also help with everything that comes after, including strategy, content creation, and UX design. At the highest level, the comprehensive SEO audit covers everything. It includes elements from the previous levels and adds competitive analysis, backlink assessment, and an in-depth examination of your entire digital footprint. This level suits businesses committed to dominating their niche and outperforming competitors.
Well, we’re here to help you get the higher rankings, traffic, and conversions you desire. David combines 20+ years of experience in SEO with the passion for teaching people how to optimize their websites the right way. That’s why David SEO Anomaly focuses on the particularly advanced SEO topics on the Seobility blog. Seobility’s content audit covers both “Content that appears on several pages” (also called “common content”) as well as “duplicate content”. Although as I mentioned before, I recommend updating any internal links to point to the new page.
Along with that, it displays all the top SEO issues within your site. When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report. It offers an opportunity to tell Google and the other search engines which pages on your site you want to be crawled and indexed.
Before we mention anything else, it’s necessary to emphasize that every article needs to be well-structured, with the end user in mind. This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content. Without a good copy, you shouldn’t even try optimizing your website. It also provides you suggestions on how to improve your overall website’s score so you can achieve higher rankings in search results.
With a stronger site, as well as SEO strategy, you can start ranking for highly competitive keywords in your industry. If your website’s slow, it’ll struggle to rank on page one of search results. It’ll also have a difficult time keeping users on your site, as more than 80 percent of users expect a website to load in three seconds or less — otherwise, they leave.