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media relations will be the art of building relationships of trust and mutual interest with reporters. It’s a step up from publicity for your product, service or event, or asking reporters and editors comprehensive your marketing for . Remember, reporters don’t suit you (or me) — they appeal to their editors, readers, and viewers. Public […]
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At first, I thought he was kidding, then I could see that he simply didn’t understand the process, bugs discipline. After a rather lengthy discussion, he signed anything. The campaign would be a big success and so was the clothing lines. When I first left school, I actually wanted like a chiropodist, but in those […]
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One day in early 1997, Applied walking along the aisle around the CFO’s home. On his secretary’s table I saw a copy of the Memorandum of Association that showed that Satyam began operations on June 24, 1987. Something about that date kept whirring during my head on the next a couple of days. While driving […]
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