Get Ubersuggest if you want a very cheap and easy-to-use SEO tool that does all the basics extremely well. I recommend you get started with the Lite plan for $29/month. Since SE Ranking is a white-label SEO tool, you can build custom SEO reports with branding and personalization options. I especially like that your analysis comes with tips for improving each SEO element. However, they don’t penalize you for including structured data they don’t use.
Try Shopify for free, and explore all the tools you need to start, run, and grow your business. There are a lot of tools to trawl through here, but it’s handy if you want to build your own free tech stack for your SEO needs. Start your free trial with Shopify today—then use these resources to guide you through every step of the process. The best paid SEO tool is Ahrefs, due to its accuracy, massive database, and versatility.
Interested in how people interact online and user intent Vanessa’s impact SEO’s future is sure to be very active. For specialized needs, BrightLocal excels in local SEO, Majestic provides in-depth link analysis, and Surfer SEO and SE Ranking ensure your content ranks effectively. For enterprise-level needs, Google Analytics 360 offers expanded paid features through authorized Google resellers. When you’re visiting specific pages, the SEOquake toolbar provides useful information about each page.
Recommended Providers
Especially when you only need to check basic things like metadata, content structure, and word count. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. Or for troubleshooting international SEO issues on a client site. This saves me time when I’m trying to understand what makes top-ranking pages successful. If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for.
BROWSEO is an SEO browser for reviewing your website in a limited format to analyze its UX, content, and SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors. Note that Google Trends isn’t where you’ll get granular data. The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage. These tools are free to use, but you might find a paid option that has more features.
Technical SEO Tools and Website Audit
This comparison chart summarizes pricing details for my SEO Anomaly top free SEO tools selections to help you find the best one for your budget and business needs. Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He’s also led marketing teams at B2B SaaS startups, global multinationals, and the public sector.
- SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs.
- Bing’s tools help with keyword research, monitoring backlinks, generating an SEO report, and more.
- The affordable tools in this guide provide excellent value while delivering the features most small businesses actually need.
Screaming Frog SEO Spider
Within a few minutes, I feel like I’m in complete control of what’s going on. Or the reports coddle me too much and don’t have enough density. SEMrush has that perfect balance of usability and depth with its reporting. I call them the SEO workhorse — and all three of them qualify as one of the best seo tools. These workhorses carry the bulk of the weight in any SEO program, but you only need one SEO workhorse.