In most cases, websites fail to meet the requirements because of uncompressed images and excessive use of Javascript. If the reports show the same for your website, the best approach is to hire a developer to fix these issues once and for all. More importantly, it’s about redirecting your traffic to the most valuable pages of your website. If you’ve optimized your images and the page speed is still below par, you may need to change to a different hosting service. And forget about the second page — people only click “Next” and on second-page links 0.63% of the time.
Begin by entering your website URL to access a broad range of insights. SimilarWeb allows you to analyze traffic sources, audience demographics, and even the specific keywords driving traffic to your competitors. This tool is particularly useful for identifying new market opportunities and understanding your audience’s online journey. Few, if any tools, provide more data about the quality and quantity of your inbound links.
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Finding the right keywords is only the first step in a comprehensive SEO strategy. Contact The HOTH if you need help taking your site to the next level. Simply book a call with one of our SEO experts and we can discuss everything from keyword research to link building. Instead, you’ll want to see what progress each keyword is making. Keyword performance is often based on trends and it’s possible for high-performing keywords to suddenly drop as trends shift. One of the first steps you should take when trying to improve your SEO is to find out what keywords your potential customers are using and incorporate them onto your web pages.
In this guide, I’ll break down actionable steps to boost your rankings. Check out my guide packed full of actionable SEO tips to increase your rankings. And considering how many people search for this keyword every month, even moving up few spots could make a difference for me. We may not be able to confirm that Google uses click-through SEO Anomaly rate as a direct ranking factor. But there’s no doubt that you want to get as many clicks (from the right audience) as possible anyway.
- However, one of the most valuable features is the “Queries” option.
- Meta descriptions, although in themselves they do not directly affect rankings, can incentivize a user to click on your link.
- Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings.
- Instead of generic phrases like “click here,” use location-specific terms with keywords related to the linked website.
- Make sure your sentences are short and concise, and that you use uncomplicated words.
Use Relevant Images
This software immediately displays data like keyword difficulty, search volume, trends, CPC, and so forth. We also found that SE Ranking and Semrush work well, displaying even more information and keyword suggestions to help you get going. To explain it better, it’s when the website’s static elements are stored on the user’s device.
Optimize Your Google Business Profile
Finally, get your agency listed in local and industry directories for backlinks. Strategically using connections and providing excellent local content may boost your backlink profile, search engine rankings, and visibility in your target areas. A good internal and external linking strategy is essential for customers’ multi-location presence and for a strong authority silo across location sites. Through an internal link, website hierarchy guides visitors and search engines to relevant material and distributes authority across sites. For companies that cater to certain areas or cities, local SEO is crucial. Managing clients across different locations adds complexity, as each location has unique audiences, competition, and keyword demand.
It will analyze the content on your pages, give you insight into your “Speed Index” score and then make recommendations for how you can boost loading times. In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain.
To improve the SEO of your website, it is important to include the primary keyword in strategic places. Infographics are a highly visual way of promoting your content on social media and through other publications. They can help you instantly capture the audience’s attention, engage them, and possibly get them to visit your site.
First, figure out which schema types are suitable for your business, such as LocalBusiness. You don’t need to know much about writing to make the necessary code. You can use tools like Google’s Structured Data Markup Helper to generate the necessary code without extensive coding skills. You need to use an XML sitemap to ensure that Google Search scans all of your client’s location-specific sites.
You don’t have to respond to all your positive reviews, however, you should respond to a large majority in a personal way. Contrary to popular belief, negative reviews give you a great opportunity to recover in a graceful way for all to see. A recent client in the roofing industry came to us with the primary category of “Corporate Office” for years. This crushed their ability to rank locally for anything related to roofing.