If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results. Looking at the content, images, page titles and more, Google scans websites to learn about them. The best way to help new visitors find you is with a little push from Google. To ensure your site shows up in search results, you’ll want to invest some time in SEO, otherwise known as search engine optimization.
Core Web Vitals apply to your site’s mobile and desktop versions. The last step is to test everything using Google’s Lighthouse Chrome Extension. Don’t forget to check how it loads on different browsers and mobile devices.
It’s a great way to keep your audience engaged and interested on your page. Google will think that your page is not helpful to your audience, so they will rank your page lower for that keyword. Visual elements will help prevent your audience from immediately bouncing off your page. Visual elements are a key component to keeping leads engaged on your page.
The Best Reddit Digital Marketing Advice
- Ensure that you have timestamps on your pages the reflect when the content was last updated.
- If Google chooses to use your meta description, don’t be surprised if it changes its mind later.
- And remember, it’s never too late to add internal links to your existing content.
- By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience.
With On-page’s built in AI detection, you can scan entire websites for AI written content or use our text scanner to scan individual documents. You’ll get a report predicting the relevancy of the guest post to the target page. Uncover your ratio of good vs bad links so you can perform better on Google. However, you might encounter a steep learning curve, especially if you’re new to web analytics.
Example tactic – Finding relevant subtopics
If you haven’t used the tool before, check out our guide to Google Analytics. If your store is properly categorized in the mall’s guide, you’re better positioned to make sales. Imagine your potential customer walking through a large mall, looking for a product like yours. They’re in a rush and don’t have time to look in every store, so they go to the mall’s help kiosk. That’s why I’ve started to publish content designed to rank for brand names.
Using relevant images provides context, communicates information in a user-friendly way, and breaks up large bodies of text. Using ALT tags on images improves site accessibility and is viewed positively by search engine crawlers. The part of SEO that involves optimizing a website’s content and source code is known as on-page SEO (as opposed to off-page SEO). In other words, on-page SEO is the work you put into revising and developing your webpages.
You can achieve this by pitching stories to journalists or contributing guest blog content for other brands. Every day, eager shoppers use search engines like Google to inform their purchase decisions. Showing up in their results at this point is BHS Links critical—if you’re top-of-page, you’re also likely top of mind, and better positioned to make a sale. Optimizing your site for search engine users—known as on-page SEO—is, therefore, an incredibly valuable growth strategy. Backlinks, also called inbound links, are links from other websites directing to your site and are among the most powerful ranking factors in SEO.
Improve Your Website Loading Speed
You still need to optimize your on-page SEO to ensure you continue to perform well in traditional searches, while expanding your presence in alternative search platforms. Another on-page SEO factor to consider is the optimization for the featured snippet, also known as position 0. The featured snippet is a box that appears at the top of certain search queries and provides helpful information to searchers. It’s a requirement, especially if you want to rank for your keywords. One of the most common ones is a product markup, which provides details about an offering’s price and review ratings.
If you’d like to automatically analyze all of the above-mentioned on-page SEO factors, try our SEO audit and reporting tool. But Google has gotten a lot smarter over the years and they actually penalize websites that practice keyword stuffing. So the first time someone comes to your website their web browser has to load all the website files like stylesheets, HTML, images and javascript before accessing the page. Instead, you should compress image files using an image compression tool such as TinyPNG or CompressPNG. Therefore, you should make sure that all the images on a page aren’t larger than they need to be and that the images are in the right format.