Step #3 is to publish a piece of content around the keyword you just picked. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month. So as you go through your list of keywords, keep an eye out for terms that have a high CPC value. That way, I get my content in front of people that are actually going to buy. But those high CPC values tell me that those folks have SOME commercial intent. When I first got started with keyword research, I pretty much ignored the cost per click (CPC).
- The robots meta tag can be used within the of the HTML of your webpage.
- Not ready to sign up for our free SEO tool to grow your business rankings?
- A number that has only gone up (and significantly) since 1998.
- If page A links to page B, we say that page B has a backlink from page A.
- Unfortunately, most people just spam links on Twitter… and wonder why no one clicks over.
- Choosing the right SEO tools can simplify optimization, help you track progress, and improve results.
Turning Off Blog Comments
You do this in hopes that the search engine will display your website as a top result on the search engine results page. …so that when someone searches for something related to your business, your website appears on page 1. Now that you’ve fixed your site’s technical SEO problems, it’s time to go on offense. Specifically, you want to set up an SEO-friendly site architecture.
A good place to start with link building is to find out who already links to you. This can help inform your decisions down the road, and give you a relative sense of strength. Perhaps most important is how your site performs on mobile devices. While you may look at your site on a desktop computer, the majority of web users now access most sites through search via their phone. For this reason, Google typically considers the mobile version of your site for ranking purposes. It takes time for search engines to crawl and index sites, so new sites or pages may not show up right away.
Delegating SEO to a Team Member (Understand the Person You’re Training)
If you want to go more advanced with your content optimization, you can use something like Clearscope. If you want to be REALLY sure that your page is optimized for SEO, I’d consider using an on-page SEO analysis tool. Which is why, whenever I mention anything related to press releases, I internal link to that page. Basically, these are terms that tend to “show up” next to your target keyword. After all, the terms in your URL represent a high-level overview of what your page is about. For example, for my guide to email marketing, my URL is /email-marketing-guide.
Website analytics is a crucial part of search engine optimization. Guest posting (or guest blogging) is definitely the most popular link building technique. If your content is really great and unique (and it should be for this strategy to work), they may link to it or share it on social media by themselves. There’s plenty of link building techniques, hacks and tips (you can check our big BHS Links list of 60+ link building techniques for inspiration).